Developing a globally resonant brand and design strategy to raise awareness, desire and funding for a new global event.
We love the idea of a new kind of Olympics -- a global event for today’s tech savvy audiences that focuses competition on the critical skills and emerging technologies that will define our lives going forward.
For this assignment we developed a clear, expandable, and easily translated communications framework, including mission and vision, that could seamlessly be applied to media and social distribution channels. We also created an identity and a culturally sensitive design system to showcase their bold vision and drive interest in their business plan.
The results of this project were used to refresh their placeholder website and develop investor materials as well as to inform sizzle reels and pitch decks for select partner audiences across borders. We worked with our partner Design Axl on the web refresh portion of the project.
The effort is now in market seeking funding and partnerships and anticipating a 2024 launch announcement.
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