Creating value by combining the strengths of brand, media, and technology.

What We See

The possibilities of today's platform-driven marketplace are limitless and continuously unfolding.

So are the challenges.

Business models,
category definitions,
competitive differentiators,
and consumer experiences increasingly blur, merge,
and emerge.

This dynamic environment requires new structures,
creative thinking, and
disciplined agility. We partner
with you to define understandings,
uncover opportunities, and generate new value in an increasingly complex world.

How We Work

We design brand and business systems to clarify and navigate culture in the rapidly changing marketplace.




   Market Analysis
   Data Analytics


   Editorial Planning
   Digital and Social



Experience Design

   Community Building
   Interaction Systems
   Relationship Development

Our relationships and collaborations with cross-disciplinary experts at the intersection of brand, media and technology informs the relevance and scalability of our work.

Who We Serve

We partner with global organizations and innovative startups in entertainment and media, healthcare, manufacturing, philanthropy, technology, and the arts — all of whom are navigating an evolving landscape. We refresh legacy efforts and create new expressions and products as opportunities emerge or change.

We are reimagining the research paradigm in a rapidly changing world with Polyplexus.

Fast Company World Changing Ideas 2021

Recently honored in Fast Company’s 2021 World Changing Ideas Awards, Polyplexus – initially funded by the Defense Advanced Projects Research Agency (DARPA) – serves the global research community and accelerates the rate of idea exchange, hypothesis generation, proposal development, sponsor identification, and evidence-based conversation.

The platform was honored for spearheading a faster R&D process, disrupting the research paradigm, and promoting evidence-based conversations.

Are you a researcher or do you know a researcher interested in joining Polyplexus? Click here.

To learn more about Polyplexus or our other projects, reach out:

Our partners are leading by example and doing some incredible and exciting things. To learn more about their ideas, please see the coverage below.

Polyplexus – Interdisciplinary Science Platform – Honored With Fast Company’s 2021 World Changing Ideas Recognition
Polyplexus – initially funded by the Defense Advanced Projects Research Agency (DARPA) – is spearheading a faster, more efficient, interdisciplinary R&D process to better address systemic challenges.

Cloudco, Harves Open ‘Care Bears’-Themed Entertainment Center
Cloudco, Harves Open ‘Care Bears’-Themed Entertainment Center – an immersive family attraction on The Bund.

Timken Named One of America’s Most Responsible Companies
The Timken Company, a world leader in engineered bearings and power transmission products, has earned a spot on the America’s Most Responsible Companies 2021 list compiled by Newsweek and Statista.

Civil Rights Icon John Lewis Stirs Up ‘Good Trouble’ In Timely New Documentary
Participant Media and its partners in this searing documentary about the future of work discuss their forthcoming campaign this fall to spark conversations.

How Participant Media Tries to Spark Social Change Through Film
Participant Media is dedicated to spurring social change around the world, and Linde discusses how many of its movies, TV shows, and digital programs arise from social-impact campaigns.

Care Bears to Enter China with Harves
China-based Harves and US brand-owner Cloudco Entertainment have signed an exclusive, long-term partnership.

Manchester United and Harves Entertainment Launch Shared Entertainment and Experience Vision
Club legends Wes Brown, Dimitar Berbatov and Peter Schmeichel attend official opening of the Preview Centre in Beijing.

Manchester United to open three ‘experience centers’ in China by the end of 2020
English soccer team Manchester United will be expanding its presence in China, by opening three new entertainment experiences in the country by 2020.

DARPA launches Polyplexus social network with 3 tech incubators
DARPA launches a public social network called Polyplexus for research and development, which contains three incubators covering Quantum Machine Learning, among others.

Twitter for Scientists: an Idea Whose Time Has Finally Come?
Tweeting has long posed a dilemma for scientists. There’s abundant evidence that widely sharing a research finding in just one or two simple sentences greatly increases its use and effectiveness.

How Participant Media Stays on the Cutting Edge of Cultural Awareness
Participant Media is not a typical Hollywood company. Founded by former eBay chief Jeff Skoll in 2004, Participant aims to back movies and TV shows that inspire social action, not just simply entertain.

Who We Are

As structural strategists, we translate possibilities into practical and flexible plans, expressions, experiences, and products.
We help our partners think about opportunity, talk about it, create it, and deliver it.

Manon Herzog

Manon Herzog

Manon Herzog has spent her career at the intersection of brand and culture, developing community programs, marketing strategies and cross-disciplinary concepts with European and U.S.-based cultural institutions, including the pioneers of Swiss radio, the Saint Louis Art Museum and the global consultancy Lord Cultural Resources. Early on, she began to focus on the increasing blurring of for- and non-profit practices.

Read more…

As senior vice president of a North American brand consultancy, she worked with Fortune 500 companies as well as select non-profit organizations across industries and continents on brand strategy and management. These experiences have given her a deep understanding of the challenges of building brands worldwide in an increasingly fluid and platform-driven marketplace.

She has authored and contributed to multiple articles, white papers and books from the arts to beauty, brand, finance, food and media. Manon is a graduate of the Swiss School of Tourism and speaks several languages fluently.

Teri Schindler

Teri Schindler

Teri Schindler’s career began in media where she created, produced, and directed work for leading networks like CBS, HBO, NBC, and ESPN, winning multiple national awards. She then moved into the digital realm advising technology platforms and finally into brand strategy. Throughout, she has pursued the merging of media, technology, and brand, tracking the disruptions to, and evolution of, modern communications frameworks and strategic possibilities.

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For the NBA she developed strategies, partnerships, programming, and social media executions for the league, its partners, and its sponsors. As president of an Atlanta-based brand strategy firm, she has advised Fortune 500 companies across sectors on emerging technologies, content development, and new platform strategies.

She has participated in Harvard Business School’s Dynamic Women in Business conference and is frequently a featured speaker for corporate clients and at industry events. Teri graduated Phi Beta Kappa from the University of Notre Dame.

Photos by Liz Linder

Lulu Li
Lulu Li
Project Manager

Lulu has a Ph.D. in Sociology from the University of Cambridge, an MSc in Logistics & Supply Chain Management from the University of Warwick, and an MA in Human Resource Management & Industrial Relations from Keele University. She is an avid researcher, originally from China, who currently lives in St. Louis with her husband and son.

Adhish Patel
Adhish Patel
Project Manager
Digital Platforms

Adhish has a Bachelor's in Electronics and Communication Engineering from Gujarat Technological University and an M.S. in Technology Management from New York University. He is an idealist who loves complex tech, minimalist design, and national parks, currently living in New York City.

Brittany Wood
Brittany Wood
Project Manager
Brand & Design

Brittany has a BFA from Tuft's University and an MSc in Business Management from University College of Dublin, Smurfit Graduate Business School. She is an artist and avid reader, and is currently based in Milan, Italy.

Matthew Logsdon
Matthew Logsdon
Platform Project Team

Matt holds a BS in biochemistry, an MSc in molecular biology, and will finish his MBA in May before returning to medical school. He is a participant in the Applied Investment Management program at the University of Notre Dame and is the executive officer of the Indiana Whiskey Company. He is based in South Bend, Indiana, which isn't all that bad once you get past the cold months.

Fabien Savenay Richard Nelson
Senior Advisor Design Consultant
Fabien serves as an advisor to the Herzog and Schindler team, bringing his experience in platform development, STM publishing, international business development, digital innovation, and commercial operation to our projects. He graduated from INSEEC Paris, attended London Business School ADP's program, and has held multiple Senior Executive positions, including Senior Vice President and General Manager DRG Digital at Decision Resources Group, Global Vice President Audience and Content Solutions at Wolters Kluwer and Global Head of Sales at Nature Publishing Group. Richard serves as a design consultant to the Herzog and Schindler team, bringing his extensive experience in design systems and brand development to our projects. He has a BFA in graphic design from The School Of The Art Institute of Chicago and over 35 years of agency and studio experience for nationally known institutions across categories. He is also an avid foodie, cinephile, and sci-fi geek based in St. Louis.