Creating value by combining the strengths of brand, media, and technology.
What We See
The possibilities of today's platform-driven marketplace are limitless and continuously unfolding.
So are the challenges.
Business models,
category definitions,
competitive differentiators,
and consumer experiences increasingly blur, merge,
and emerge.
This dynamic environment requires new structures,
creative thinking, and
disciplined agility. We partner
with you to define understandings,
uncover opportunities, and generate new value in an increasingly complex world.
How We Work
We design brand and business systems to clarify and navigate culture in the rapidly changing marketplace.
Strategy
Positioning
Planning
Sponsorship
Moderating
Research
Primary
Secondary
Market Analysis
Data Analytics
Content
Editorial Planning
Messaging
Storytelling
Digital and Social
Product
Blueprinting
Development
Design
Management
Experience Design
Concepting
Community Building
Interaction Systems
Relationship Development
Our relationships and collaborations with cross-disciplinary experts at the intersection of brand, media and technology informs the relevance and scalability of our work.
Who We Serve
We partner with global organizations and innovative startups in entertainment and media, healthcare, manufacturing, philanthropy, technology, and the arts — all of whom are navigating an evolving landscape. We refresh legacy efforts and create new expressions and products as opportunities emerge or change.
We are reshaping the scientific R&D process with our partner DARPA, as members of a multi-disciplinary consortium (which includes science PhDs, gaming experts from Niantic and entertainment leaders).
Currently in pre-alpha, the Polyplexus platform serves the global research community and accelerates the rate of idea exchange, hypothesis generation, proposal development, and sponsor identification. This developing network includes both traditional and non-traditional performers and facilitates cross-disciplinary breakthroughs at pace with global change.
Are you a researcher or do you know a researcher interested in joining Polyplexus? Click here.
To learn more about Polyplexus or our other projects, reach out: inquire@herzogschindler.com
Our partners are leading by example and doing some incredible and exciting things. To learn more about their ideas, please see the coverage below.
Cloudco, Harves Open ‘Care Bears’-Themed Entertainment Center
Cloudco, Harves Open ‘Care Bears’-Themed Entertainment Center – an immersive family attraction on The Bund.
Timken Named One of America’s Most Responsible Companies
The Timken Company, a world leader in engineered bearings and power transmission products, has earned a spot on the America’s Most Responsible Companies 2021 list compiled by Newsweek and Statista.
Civil Rights Icon John Lewis Stirs Up ‘Good Trouble’ In Timely New Documentary
Participant Media and its partners in this searing documentary about the future of work discuss their forthcoming campaign this fall to spark conversations.
How Participant Media Tries to Spark Social Change Through Film
Participant Media is dedicated to spurring social change around the world, and Linde discusses how many of its movies, TV shows, and digital programs arise from social-impact campaigns.
Care Bears to Enter China with Harves
China-based Harves and US brand-owner Cloudco Entertainment have signed an exclusive, long-term partnership.
Manchester United and Harves Entertainment Launch Shared Entertainment and Experience Vision
Club legends Wes Brown, Dimitar Berbatov and Peter Schmeichel attend official opening of the Preview Centre in Beijing.
Manchester United to open three ‘experience centers’ in China by the end of 2020
English soccer team Manchester United will be expanding its presence in China, by opening three new entertainment experiences in the country by 2020.
DARPA launches Polyplexus social network with 3 tech incubators
DARPA launches a public social network called Polyplexus for research and development, which contains three incubators covering Quantum Machine Learning, among others.
Twitter for Scientists: an Idea Whose Time Has Finally Come?
Tweeting has long posed a dilemma for scientists. There’s abundant evidence that widely sharing a research finding in just one or two simple sentences greatly increases its use and effectiveness.
How Participant Media Stays on the Cutting Edge of Cultural Awareness
Participant Media is not a typical Hollywood company. Founded by former eBay chief Jeff Skoll in 2004, Participant aims to back movies and TV shows that inspire social action, not just simply entertain.
Who We Are
As structural strategists, we translate possibilities into practical and flexible plans, expressions, experiences, and products.
We help our partners think about opportunity, talk about it, create it, and deliver it.
Manon Herzog
Manon Herzog has spent her career at the intersection of brand and culture, developing community programs, marketing strategies and cross-disciplinary concepts with European and U.S.-based cultural institutions, including the pioneers of Swiss radio, the Saint Louis Art Museum and the global consultancy Lord Cultural Resources. Early on, she began to focus on the increasing blurring of for- and non-profit practices.
Teri Schindler
Teri Schindler’s career began in media where she created, produced, and directed work for leading networks like CBS, HBO, NBC, and ESPN, winning multiple national awards. She then moved into the digital realm advising technology platforms and finally into brand strategy. Throughout, she has pursued the merging of media, technology, and brand, tracking the disruptions to, and evolution of, modern communications frameworks and strategic possibilities.
Photos by Liz Linder
Project Manager
Research
Lulu has a Ph.D. in Sociology from the University of Cambridge, an MSc in Logistics & Supply Chain Management from the University of Warwick, and an MA in Human Resource Management & Industrial Relations from Keele University. She is an avid researcher, originally from China, who currently lives in St. Louis with her husband and son.
Project Manager
Digital Platforms
Adhish has a Bachelor's in Electronics and Communication Engineering from Gujarat Technological University and an M.S. in Technology Management from New York University. He is an idealist who loves complex tech, minimalist design, and national parks, currently living in New York City.
Project Manager
Brand & Design
Brittany has a BFA from Tuft's University and an MSc in Business Management from University College of Dublin, Smurfit Graduate Business School. She is an artist and avid reader, and is currently based in Milan, Italy.
Platform Project Team
Matt holds a BS in biochemistry, an MSc in molecular biology, and will finish his MBA in May before returning to medical school. He is a participant in the Applied Investment Management program at the University of Notre Dame and is the executive officer of the Indiana Whiskey Company. He is based in South Bend, Indiana, which isn't all that bad once you get past the cold months.
