Creating value by combining the strengths of brand, media, and technology.
What We See
The possibilities of today's platform-driven marketplace are limitless and continuously unfolding.
So are the challenges.
and consumer experiences increasingly blur, merge,
This dynamic environment requires new structures,
creative thinking, and
disciplined agility. We partner
with you to define understandings,
uncover opportunities, and generate new value in an increasingly complex world.
How We Work
Understand organizations, cultures, populations, motivations
(quantitative and qualitative)
Identify specific audience needs and larger cultural insights
Chart pathways forward
Develop strategic frameworks
Link strategies to address audience needs and desires
Establish decision-making processes linked to business goals
Identify focused ideas with purpose-driven reach
Develop commonly understood vocabularies
Translate ideas into multiple storylines
Communicate rich concepts using design, content, and voice
Conceive and advance executions for physical and digital platforms
Design real, human experiences
Establish connections across physical and digital environments
Develop systems that take advantage of a data-driven approach
Who We Are
Manon Herzog has spent her career at the intersection of brand and culture, developing community programs, marketing strategies and cross-disciplinary concepts with European and U.S.-based cultural institutions, including the pioneers of Swiss radio, the Saint Louis Art Museum and the global consultancy Lord Cultural Resources. Early on, she began to focus on the increasing blurring of for- and non-profit practices.
As senior vice president of a North American brand consultancy, she worked with Fortune 500 companies as well as select non-profit organizations across industries and continents on brand strategy and management. These experiences have given her a deep understanding of the challenges of building brands worldwide in an increasingly fluid and platform-driven marketplace.
She has authored and contributed to multiple articles, white papers and books from the arts to beauty, brand, finance, food and media. Manon is a graduate of the Swiss School of Tourism and speaks several languages fluently.
Teri Schindler’s career began in media where she created, produced, and directed work for leading networks like CBS, HBO, NBC, and ESPN, winning multiple national awards. She then moved into the digital realm advising technology platforms and finally into brand strategy. Throughout, she has pursued the merging of media, technology, and brand, tracking the disruptions to, and evolution of, modern communications frameworks and strategic possibilities.
For the NBA she developed strategies, partnerships, programming, and social media executions for the league, its partners, and its sponsors. As president of an Atlanta-based brand strategy firm, she has advised Fortune 500 companies across sectors on emerging technologies, content development, and new platform strategies.
She has participated in Harvard Business School’s Dynamic Women in Business conference and is frequently a featured speaker for corporate clients and at industry events. Teri graduated Phi Beta Kappa from the University of Notre Dame.
Photos by Liz Linder