The new technology addresses global e-waste challenges head-on with its approach to secure data destruction, domestic precious metal refinement and forever chemical eradication. Working with the Xscindo founding management team, we developed a flexible brand system for two subsidiaries, which included separate brands and positioning, identity systems, visual assets, and messaging for target audiences. Working closely with the expert team, we established and clarified critical baseline definitions and understandings that work for lay audiences and can easily scale with growth.
As part of establishing definitions, we created an FAQ to educate audiences about the mounting issues of e-waste using third party sources. To address the out-of-sight, out-of-mind issue, we developed a simplified animation to illustrate how Xscindo’s solution provides real answers to big problems and is different from the current state of play. Both are key components of the company’s updated website.
xscindo.comperses-systems.com
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